Hello Again
I was contracted to site manage & launch Lincoln Motor Company driving tour.
In an effort to promote the 2013 MKZ fleet of vehicles & a national re-brand, Lincoln Motor Company initiated a national driving tour. Emphasis was on elevating the vehicle experience through an experiential activation & test drive featuring an outdoor installation of local artists work & multiple curated experiences throughout the participants city. Event included an indoor “hub“ featuring local vendors, a 3’ clay model of the vehicles, lounge space, local art, & and an interactive tabletop display.
I was the liaison between the brand manager & marketing partners. My responsibilities included completing site surveys, creating layouts of elements for each space & formulating solutions for potential issues, planning load outs & logistics, & ensuring activations were built out & torn down on time.
